Our story
We’re Alex, Eamon and Hugo, three high-school best mates who had a pretty simple idea during a stint in COVID hotel quarantine.
Like a lot of young Aussies, we lived pretty chaotic lives and were fed up with having to choose between sugary energy drinks filled with crap and overpriced coffee to fuel our lives. There had to be a better way.
Then it hit us...
“What if we put caffeine in gum?”
It was as simple as that. A product we already used daily with the benefit we so greatly desired. A lifestyle stimulant in our pocket that was a cleaner, faster and more cost-effective way to boost every moment… from the Monday Morning Frantics to Saturday Night Antics.
We built Zuum with the elite sportsperson and caffeine-obsessed tweaker in mind, but soon realised it had a far broader appeal.
Turns out a lot of Aussies want their daily boost without the crap
We got to work creating the world's best caffeine gum formula. It had to work fast and taste great. An oxymoron in the world of caffeine supplements, we assure you.
We tried and tested every possible combination until we finally struck minty gold.
Today we're available in over 3,000 stores, supplying over 200 professional sports clubs and working with Australia’s best young athletes, influencers and ambassadors.
So join our journey as we build Australia's fastest growing energy brand.
Trusted by Australia's top athletes.
HEAR IT FROM THE PROS
Lauren Ryan
“I hadn't found a caffeine product that worked for me until Zuum. It makes a huge difference to my on-field performance the Watermelon tastes unreal.”
Harry Sheezel
“My go-to everyday energy boost when I’m feeling flat. Super convenient before training to make sure I get the most out of every session.”
Olivia May
I love Zuum as a pre-race boost, it’s an amazing option that allows me to be energised without having to take on liquids. I chewed it before every race this season and genuinely felt the difference.
Mac Andrew
“You can't beat Zuum for a pre-game buzz. 3 pieces give me the boost I need to compete against the league's best”
Olivia Vesely
Everyone's go-to at St Kilda. We love the way it gets us up and about!
THE CLUBS THAT RUN ON ZUUM
Shop The Range
Not an online shopper? Find a store near you.
Or order online - guaranteed best price and free shipping on orders over $99.